Synchronous Leadership: How to communicate a Global message according to Gestalt Principles

Synchronous leadership consists of dynamic combination of mindset, behaviors, and skills that are employed to change and enhance the world through the use of technology.

Global Awareness is the sum of the different global streams that are ongoing at every moment. It's the sum of all the ongoing events. It may also have implications for where people focus on communication messages; the whole or the parts. If people from eastern cultures are receiving the same messages as those from western cultures be aware they may be focused on the context much more than the object.

Gestalt states that every stimulus is perceived in its most simple form. Gestalt theorists followed the basic principle that the whole is greater than the sum of its parts. In viewing the "whole," a cognitive process takes place – the mind makes a leap from comprehending the parts to realizing the whole.

We visually and psychologically attempt to make order out of chaos, to create harmony or structure from seemingly disconnected bits of information.

While we plan to communicate a Global message we have to consider 2 Communication different approaches:
There are two main way of thinking about the self;

Individualist: a focus on the person as an independent entity in the world or culture.

Collectivist: a focus on the individual is part of the whole system.

People from independent cultures tend to think of themselves as autonomous and unique, and they value freedom and self-expression.
Individuals from collectivist cultures tend to value social harmony, conformity, and adherence to group norms. These cultural differences can influence memory and even perception.

This principle shows our perceptual tendency to separate whole figures from their backgrounds based on one or more of a number of possible variables, such as contrast, color, size, etc. A simple issue may have only one message. In a complex issue there will be several messages to notice. As we look from one to another they each become one message in turn. 

Everything that is not message is ground. As our attention shifts, the ground also shifts so that an issue can go from message to ground and then back.

Ground is sometimes thought of as background or negative space.  

Figure-ground refers to the relationship between a message and its issue. Sometimes the relationship is stable, meaning that it is easy to pick out the message from the issue.

Other times the relationship is unstable, meaning it is difficult to pick out the message from the issue. Rarely, the relationship is ambiguous, meaning that the message could be the ground or vice-versa.

Clearly differentiate between message and issue in order to focus attention and minimize perceptual confusion.

Avoid Camouflage: camouflage is the deliberate alteration of message-issue so that the message blends into the issue. 

People from the independent cultures focused on the object in the picture while those from collectivist cultures focused more on the picture as a whole, taking in the background as well as the object.
Are your Global performance message is absolute or relative?
Some cultures will find it harder to identify with one over the other. The same will go for other business measures and ideas about what is important in, for example, a plan, the relative or the absolute success.